Site-wide Header Image
You can set the header image site-wide by adding the following code to your _config.yml
header: images/IMAGE-NAME.png
Per Page Header Image
You can also specify a different header image for any giver page by adding it to the yaml frontmatter for that page:
header: /images/IMAGE-NAME.png
(If you notice, this page has a custom header image from the rest of the site)